Real performance data
Lighthouse scores and a carbon rating are published with every delivery. Not a vague claim, actual numbers from your actual site.
Transparent pricing. No discovery call required.
Every tier, every price, every detail - published upfront. If something isn't right for your budget, you'll know in two minutes. If it is, you'll know exactly what you're getting.
All projects are built with Astro + Sanity CMS, hosted on Cloudflare, and delivered with Lighthouse scores and carbon ratings published. WCAG 2.2 AA accessibility is the minimum standard on every build, not an add-on.
New websites
Three build tiers depending on what your site needs to do. Strategy, design, copy direction, and SEO setup are included in all three. The difference is the scale and complexity of the build.
Brochure site
For small businesses who need a site that works hard without the complexity. Static, fast, and built to last.
- Up to 8 pages
- Astro static build
- Sanity CMS for all content
- Contact form or Third-party form embed
- Cloudflare hosting setup
- WCAG 2.2 AA accessibility
- Lighthouse score published on delivery
- Carbon rating published on delivery
- 1 round of revisions
Content-driven site
For businesses that publish regularly and want to attract organic traffic over time. Everything in Brochure, plus a full content system.
Everything in brochure, plus:
- Up to 12 pages
- Blog / case study system
- Taxonomy (categories + tags)
- Author profiles
- RSS feed
- 2 rounds of revisions
Ecommerce site
A headless Shopify storefront - Astro's static power, Sanity's content freedom, Shopify's commerce backbone. Faster and lower-carbon than any standard Shopify theme.
Everything in Content-driven, plus:
- Shopify Storefront API integration
- Product listing + detail pages
- Cart + checkout (Shopify hosted)
- Collections + filtering
- Sanity-managed editorial content
- Schema markup (Product, Review)
- 2 rounds of revisions
| What's included | Brochure | Content-driven | Ecommerce |
|---|---|---|---|
| Pages included | Up to 8 | Up to 12 | Up to 12 + shop |
| Astro static build | Yes | Yes | Yes |
| Sanity CMS | Yes | Yes | Yes |
| WCAG 2.2 AA accessibility | Yes | Yes | Yes |
| Lighthouse score published | Yes | Yes | Yes |
| Carbon rating published | Yes | Yes | Yes |
| Cloudflare hosting setup | Yes | Yes | Yes |
| Contact form + newsletter signup | Yes | Yes | Yes |
| SEO metadata + schema markup | Yes | Yes | Yes |
| Blog / case study system | No | Yes | Yes |
| Shopify Storefront API | No | No | Yes |
| Product pages, cart + checkout | No | No | Yes |
| Rounds of revisions | 1 | 2 | 2 |
| Starting from | £3000 | £5000 | £8000 |
Build only
Got your own designs? These tiers are for agencies and designers who need a technical partner. You supply the designs, I build. No strategy, no copywriting, no SEO - pure Astro + Sanity build from supplied files.
Build-only content site
A clean Astro + Sanity build from your supplied designs. Ideal for design studios who want a dev partner that won't compromise performance.
- Astro static build
- Sanity CMS configured to your schema
- WCAG 2.2 AA accessibility minimum
- Host anywhere
- Lighthouse score published on delivery
Build-only commerce
Headless Shopify from supplied designs. Astro + Sanity + Shopify Storefront API. Built to perform - not a theme, not a template.
- Astro + Sanity + Shopify Storefront API
- Product, collection, cart, checkout
- WCAG 2.2 AA accessibility minimum
- Host anywhere
- Lighthouse score published on delivery
| What's included | Build-only content | Build-only commerce |
|---|---|---|
| Astro static build | yes | yes |
| Sanity CMS | yes | yes |
| WCAG 2.2 AA accessibility | yes | yes |
| Lighthouse score published | yes | yes |
| Shopify Storefront API | no | yes |
| Product pages, cart + checkout | no | yes |
| Strategy, design, SEO, copy | no | no |
| Starting from | £3000 | £5000 |
After launch
Both plans are available exclusively for complete websites built by Joontide. These aren't generic maintenance packages, they're ongoing support from the person who built your site, who knows exactly how it works.
Editor plan
Content edits and updates to existing pages. No new pages, no new features. Right for businesses that update content regularly but don't need to grow the site.
- Content updates to existing pages
- Image swaps and copy changes
- Monthly performance check
Creator plan
Full content freedom plus the ability to grow. Unlimited new pages for businesses that are actively evolving their site post-launch.
Everything in Editor, plus:
- New content pages
- New case studies
- New blog posts
| What's included | Editor | Creator |
|---|---|---|
| Content updates to existing pages | yes | yes |
| Image swaps and copy changes | yes | yes |
| Monthly performance check | yes | yes |
| New content pages | no | yes |
| New case studies | no | yes |
| New blog posts | no | yes |
| Price | £150/month | £400/month |
What every project includes
These aren't extras or premium add-ons. Every Joontide build, from the smallest brochure site upwards, ships with all of these as standard.
WCAG 2.2 AA accessibility
A high standard of web accessibility. If your brand is committed to inclusion, your website needs to be too.
One person, start to finish
The person you speak to in the intro call is the person writing every line of code. No handoffs, no miscommunication, no surprises.
Astro + Sanity stack
Static-first architecture on Astro, content managed through Sanity. Built to be fast, lightweight, and maintainable for years - not just on launch day.
What's not included
No hidden extras. These are the things you'll need to budget for separately, listed here so nothing catches you off guard.
Domain name
Typically £10–20/year. You register and own this. I'll point it where it needs to go.
Third-party subscriptions
Sanity (free tier is generous), Newletters, CRM, and Shopify plans are paid separately. I'll recommend the right tier for your setup.
Professional photography
Images need to come from you. I work with what you supply or can recommend stock sources that fit the brand.
Ongoing SEO management
I set up the technical SEO foundations (schema, metadata, sitemap) but ongoing keyword strategy and content production is outside scope.
Common questions
How much does a sustainable website cost in the UK?
A sustainable, performance-first website built by Joontide starts from £3,000 for a brochure site. Content-driven sites start from £5,000 and ecommerce starts from £8,000. These aren't ballpark estimates, what you see on this page is what you pay. Costs vary within each tier based on the number of pages and any custom functionality required.
Is a freelancer cheaper than an agency for ethical web design?
Almost always, yes - but that's not the main reason to work with a freelancer. The bigger advantage is that you deal with one person who does everything: strategy, build, and delivery. No handoffs, no account managers, no "let me check with the team." For a values-led brand that has been burned by agencies before, that directness is often worth more than the cost difference alone.
What affects the price of a new website?
The main variables are: number of pages, whether you need a blog or content system, whether ecommerce is involved, and any custom integrations. Starting prices assume standard page counts, every project is scoped before any contracts are signed, so you'll know the full number before committing.
What does WCAG 2.2 AA mean and do I need it?
WCAG 2.2 AA is a legal level of web accessibility compliance, ensuring your site works for users with visual, motor, cognitive, and auditory differences. If your brand claims to be inclusive, your website needs to back that up. Legally, AA is the standard required in the UK, but AAA is where ethical brands should be aiming.
How long does a new website take to build?
Most projects take 4–16 weeks from signed contract to launch. The longest part is usually content gathering on the client side. If you come with copy and images ready, timelines shorten significantly.
Do I need a maintenance plan after launch?
It depends on how often you update your site. If your content changes regularly or you plan to grow the site post-launch, a plan makes sense. If your site is largely static and you're happy editing it yourself in Sanity, you can go without. There's no pressure to take a plan but when things need updating, you'll want someone who knows the codebase.
Ready to find out which tier is right for you?
Book a free 30-minute intro call. No pitch, no pressure, just a conversation about what you're building, what's not working, and whether Joontide is the right fit. You'll come away with a clear picture of what the project looks like and what it costs.